Lippy Magazine
2018–2019 
The independent magazine Lippy, aims to challenge and inspire and never shies from the controversial. However, the witty publication lacked direction and a sophisticated visual style. As the magazine's first appointed Head of Design, responsibilities included refocusing the brand's values and establishing concrete guidelines for a cohesive look and feel that would be applied both digitally and physically. 
Brand Guidelines
Website Homepage Before (left) and After (right)